Seasalt. Raw Southern Clothing.
A fashion poster with attitude - and no apologies. Seasalt is a fictional outdoor lifestyle brand born in the Deep South, built around the idea that practical, layered clothing can still have an edge. Mode urbaine côtière. Urban coastal chic, Southland-style. The photography is mine - shot on Oreti Beach with a circular polariser and a schnoodle who had no idea she was in a fashion campaign.
The poster was built entirely in Photoshop - layer masks, blending modes, bevel and emboss, complementary colour theory — with the gold jacket popping hard against that deep southern blue. The body copy is faint on purpose. It's a dig at fashion brands that take themselves too seriously. Poppy is not. NZDP102, Week 8.