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Raw Southern Clothing. A fashion poster with attitude - and no apologies. Seasalt is a fictional outdoor lifestyle brand born in the Deep South, built around the idea that practical, layered clothing can still have an edge. Mode urbaine côtière. Urban coastal chic, Southland-style. The photography is mine - shot on Oreti Beach with a circular polariser and a schnoodle who had no idea she was in a fashion campaign. The poster was built entirely in Photoshop - layer masks, blending modes, bevel and emboss, complementary colour theory — with the gold jacket popping hard against that deep southern blue. The body copy is faint on purpose. It's a dig at fashion brands that take themselves too seriously. Poppy is not. NZDP102, Week 8. https://www.kelliemulholland.co/matariki-stamp daily 0.75 2026-05-31 https://images.squarespace-cdn.com/content/v1/698e9076394f637e0177e0f3/e387d680-4b9e-4da6-9b7a-ca3438cafac1/Matariki-Design-Stamp.jpg Matariki on Lake Wakatipu - Matariki on Lake Wakatipu. A composite stamp design. A Photoshop composite built to honour Matariki in a distinctly southern way. The stamp depicts a pre-dawn gathering on the shores of Lake Wakatipu - the Matariki star cluster reflected in the lake’s still surface, a marae rising from the shoreline as a symbol of community and coming together, and two waituna moving through the water below, a nod to Waitī, the star of freshwater and abundance. The base images are my own photographs shot at Glenorchy and Wakatipu, blended with free-use imagery of the Subaru cluster and a marae to build the composite scene. The late afternoon mountain light was carefully matched to mimic a pre-dawn sky - both share those same pink, orange and gold tones - with atmospheric perspective, curves adjustments and blending modes used to unify the whole thing into something that feels like it could actually exist at 5am on a mid-winter morning in the south. 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